Customer Service At Mcdonald s And Burger King - 1472 Words

CUSTOMER SERVICE IN THE FAST FOOD INDUSTRY Introduction McDonald’s and Burger King are leading restaurants in the fast food industry and are both committed to delivering excellent services to the customers. In the two fast food stores, there are differences in terms of the kind of food they prepare and the services they offer in the food stores. I a privileged to dine in the two restaurants at a time and made some few observations regarding the services they offer. At McDonald’s they usually engaged in the production of food massively such that the customers make an order, and they are served immediately. In other words, in McDonald’s the food is already made and the customers can have services immediately without any waiting time. In this strategy, the restaurant ensures that the customers do not waste time waiting at their food store. On the other hand, in Burger King food is not massively produced such that it is produced the time the customer makes an order. This is a critical strategy because the food will get prepared according to the requirements and the needs of the customer. The customer gets to enjoy the food according to the order and instructions they make in the food store, and thus they enjoy fresh food. This strategy has enabled many customers to flock the food store unlike other companies like McDonalds that prepares prior the customer order. MCDONALD’S CUSTOMER SERVICES McDonald’s is a multinational company, which is the largest in the fast food industry,Show MoreRelatedMcdonalds vs Burger King1374 Words   |  6 Pagesat home. This is the main reason behind the tremendous success of fast food giants such as McDonalds and Burger King. McDonald s Corporation is the world s largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. 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